The e-learning
landscape has certainly changed since its mainstream inception
in the 1990’s. When it first became popular, most online
training was in the form of text with a few graphics. This type
of training was often unaffectionately referred to as “e-reading”.
It did not have much instructional advantage over print-based
training materials, although it did provide ease of modification,
a lower cost of deployment, and increased speed of delivery. As
e-learning became more popular, many companies began creating
“catalog courses.” These courses were developed and
sold as “off-the-shelf” training and covered various
topics from accounting to network administration. Many of these
courses were also e-reading in nature, but some raised the bar
and began including interactive practice activities and animated
content presentations. While these catalog courses enjoyed some
initial popularity, so many companies developed the courses that
they quickly became a commodity. Several of these catalog course
companies did not survive the technology sector downturn in 2000
and 2001. Consequently, the catalog course companies that exist
today have decreased the amount of their offerings and/or focused
on specific markets.
Even during
the reign of the catalog course giants, another e-learning trend
was starting to gain a larger share of the market. This was the
custom e-learning offering. Customers began to realize the value
of e-learning courses that were built specifically for their training
needs. Many of the e-learning courses that are being developed
today are custom courses. Companies have chosen to outsource this
work to e-learning companies that specialize in custom course
development and have the instructional and creative staff necessary
to create high-quality courseware. As custom e-learning courses
have gained in popularity, the media technologies used to augment
and deliver the training have also improved. Custom e-learning
companies are now competing to offer the most visual, highly interactive,
media-rich e-learning courses available. This trend will continue
as company networks and home broadband access are increasingly
able to handle the high network bandwidth these courses require.
It’s
obvious that the advantage e-learning provides to organizations
has made it a popular choice for training delivery. The advantages
of mass distribution, tracking of learner performance, and interactive
courseware, to name a few, have provided e-learning with staying
power in the training industry. Of course, most companies are
not switching entirely to e-learning for their training needs.
Many have chosen to adopt a “blended” approach, by
which they use e-learning when it is most appropriate and instructor-led
or other methods when they provide a distinct instructional or
business advantage. For example, a sales manager may want to provide
a week-long instructor-led training session but does not have
the budget or time to pull his sales force out of the field. Instead,
he may choose to create a course that includes both an e-learning
“pre-work” course and a one-day instructor-led workshop.
Topics that would normally be delivered via a lecture can be studied
by the sales force through the e-learning course before the workshop,
allowing the sales manager to focus the workshop on training that
is more easily facilitated by face-to-face interaction, such as
role playing activities. These blended approaches are becoming
an increasingly popular way to provide a “best of both worlds”
training solution.
So, if e-learning
is here to stay, what does the future of e-learning look like?
Many experts in the field say that the future of the e-learning
industry is simulations. A simulation is an interactive computer
program that simulates some aspect of the learner’s environment
or job tasks.
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Example of sales simulator created by DigitalThink, Inc.
For example,
a sales simulator might simulate the experience of selling a customer
a product or service. The salesperson would interact with the simulation
by making choices that affect the sale, receiving feedback on those
choices. Simulations typically are a combination of several variables
that make the experience more realistic to the learner, but not
so many variables that it makes the experience overwhelming. The
goal is to simulate the experiences that are the most important to
facilitate learning, while eliminating unnecessary, extraneous experiences.
Simulations have many advantages over traditional, linear e-learning
courses. First, they typically immerse the learners in the simulated
experience, allowing them to make mistakes and see the consequences
of their choices. Second, they provide a more performance-based
method of accessing student learning. And third, from the learner’s
perspective, they are typically more engaging than linear e-learning
content. While simulations typically cost more to produce than traditional
e-learning, customers are beginning to realize the benefits of using
simulations in their training efforts and more e-learning companies
are starting to offer this type of training.
What does all
this mean to the readers of this newsletter? For those that are
a part of, or wish to be a part of, the e-learning industry, it’s
all about your writing abilities. In particular, simulation scripting
requires technical, instructional, and creative writing in order
to be successful. This is especially true of simulations that immerse
the learner in a scenario they must complete. Media treatment and
delivery technologies are an important aspect of simulations, but
without compelling content and good scripting, the learner will
not have the experience needed for successful learning to occur.
Good writers will be key players in creating quality e-learning
courses and simulations and will make a large contribution to the
future direction of e-learning.
Jack
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