
When it comes time for a technical writer to choose a software
solution that can help manage content, the selection can be overwhelming.
How do you know if you want a document management or content management
system? What is the difference between the functionality of the
systems? Which one provides the most savings in time and money?
Understanding the fundamental differences between document management
and content management can help narrow down your options so that
you can select the right tool for your needs.
Document
Management
In many ways, a document management system is like a “smart”
digital filing cabinet. It is like a filing cabinet because it
stores and organizes whole documents so that they can be easily
found and referenced later. It is “smart” because
it helps to manage the lifecycle of the documents, rather than
just storing them. In fact, these systems are often marketed as
a tool to automate business processes, rather than as a tool for
writers and editors.
Features:
-
File
Management - A document management system can manage any kind
of file, including word processing files, spreadsheet files,
and printed documents that are digitally scanned into an electronic
format. This makes them ideal for managing documents that are
typically stored and shared among many users, including invoices,
contracts, and insurances claims. A document management system
stores the files in one central repository that can be accessed
by many users within an organization, allowing them to reference
those files and reuse them in their entirety as necessary.
-
Lifecycle
Management – This is where the “smart” filing
system comes into play. Document management systems are designed
to track documents from their creation all the way through the
editorial process (inception > creation > review >
storage > dissemination > destruction). Automatically
tracking document lifecycles makes it much easier to manage
many document workflows at once. At any given time, an editor
can check the status of a document to see where and when it
was last updated and who has reviewed it.
-
Security
– Along with lifecycle management, a document management
system can keep your documents secure. Using the system, only
registered users can update the documents, ensuring that unauthorized
users do not have access to edit those documents. In addition,
access levels can be set for registered users, allowing them
to access only certain groups of documents. This ensures that
only users assigned with the appropriate security level will
be able to access the documents.
Content
Management
The key difference between content management and document management
lies in the idea of granularity and content reuse. With a document
management system, users are limited to organizing and managing
entire documents. With a content management system, users are
able to manage the individual pieces of content that make up those
documents. In other words, unlike a document management system
that offers low-level granularity (i.e., an entire file), a content
management system offers multilevel granularity. Users break documents
down into meaningful "chunks” of content. These chunks
are saved in the content management system one time, allowing
the user to reuse the chunks as many times as they need within
a document or across many documents. For example, a user’s
manual for an appliance might have a warning that is used in several
places within that manual. This same warning might also be used
in another product’s user’s manual. It would make
sense to break out this warning as a “chunk” of content
to be managed in the system so it would only be created, stored,
and edited one time, but could be reused in all instances needed
within multiple user’s manuals.
With a thorough
analysis of their documents, users can determine how granular
they need their chunks of content to be in order to take the best
advantage of the system, and they can change the granularity on
the fly depending on their needs. Of course, this all happens
digitally, and once the pieces of content are saved one time,
they are available for reuse and repurposing.
Features:
- All Types
of Content – A content management system can manage any
type of content, including text, graphics, multimedia clips,
and sound clips.
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- Single-Sourcing
– The best content management systems on the market are
the systems that single source; that is, they save content once
in a centralized repository and make it available for reuse and
repurposing across multiple documents, regardless of the media
format. For example, imagine that your organization publishes
a large medical dictionary. Using a content management system,
you could save each definition individually one time, and then
reuse it to construct the print, web, and CD-ROM versions of the
dictionary. But imagine that in this year’s edition of the
dictionary, you have to update one definition. Thanks to your
system’s single-source functionality, that change only needs
to be made once, and the print, web, and CD-ROM versions of the
dictionary will all be updated automatically. This protects the
integrity of your content because all the changes are performed
uniformly – ensuring content accuracy.
- Lifecycle
Management – A content management system can manage editorial
workflow in even more detail than a document management system,
because it tracks the lifecycle of each individual piece of content,
rather than whole documents. This is especially useful for writers
and editors who manage large amounts of documentation. It allows
users to track exactly what changes are made to a specific piece
of content, when they were made, and who made them.
- Security
– Like a document management system, a content management
system also protects your materials, only on a content level,
rather than a document level. Most content management systems
control exactly what content a registered user is authorized to
access, which helps to protect against user error and ensures
that users can access only the content that they are authorized
to work on. Some systems also protect content from accidental
deletion. When you delete a piece of content, rather than throwing
the content away, the system holds it in a “recycling bin”
area and marks it as retired. That way, if you ever need to access
that information again for any reason, you can still restore it
without recreating it.
- Creation
of New Materials – One of the things that content management
systems do that document management systems do not do, is facilitate
the creation of new materials. Thanks to single-sourcing and the
ability to change granularity on the fly, users can quickly and
easily extract content for a new project. Going back to the medical
dictionary example, suppose that after you created this year’s
edition of the dictionary you decided to create a special Web
site of information relating to cancer treatment. Instead of writing
content for this Web site from scratch, a content management system
would allow you to repurpose the information that you already
used in the medical dictionary. You could go back into the system,
select the relevant cancer information, and reuse it to create
the Web site. Organizations that invest in a content management
system often see an ROI surprisingly quickly due to how much money
and time they save on the production of new materials.
What
is right for you?
You want a document management system if…
- You want
to track invoices, contracts, insurance claims, or other similar
documents. Content management systems can also do this, but document
management systems are specifically designed for it. These systems
are also good for keeping records to comply with government regulations,
such as HIPAA.
- You want
to organize and share documents with many users in your organization,
while controlling the security of those documents.
- You are
only concerned with managing documents as a whole, and do not
regularly reuse content within the documents over and over again.
You want a content
management system if…
- You have
a lot of duplicate content to manage. A single-sourcing content
management system will allow you to more efficiently organize
and store chunks of content, and will make it easy for you to
quickly access and update that content as needed.
- You regularly
create new materials that reuse and repurpose chunks of content
from existing documents. A content management system allows users
to quickly create new documents by reusing chunks of content that
were previously written for other documents, saving editors and
writers hours of time.
- You want
to improve the accuracy of your content. Because content is stored
only one time, the content management system ensures that all
instances of content usage are updated and consistent.
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